online salon appointment booking app

About da Salon

Born in 2019, Shipshape Innovations Pvt Ltd. is a forward-looking company focused on building products and solutions that aim at making the lifestyle of people from all generations easier and more convenient by giving them better choices to express themselves. As its first product, the company has launched “da Salon” – a specially crafted mobile app that lets the user book the salon services of his or her choice at his or her own convenience and helps the salon owners to manage and grow their business with ease.


Our Mission

To Integrate Salons with the customers on a unified,
mutually beneficial platform


Our Vision

To provide choice of salons or services to
everyone, everywhere


About a year ago, we were fascinated with the idea of an online aggregator of salons. As consumers, we personally experienced major gaps in the offline salon experience like absence of advance-booking option (leading to lot of waiting time in salons), no option to explore various salons, their services, ratings or reviews, offers or discounts, or even their overall look and feel. At a time when we have app of literally everything, there is no dedicated app for salon services.

This drove us to create a new App that will bridge the gap between the customers and the salons.

After all, grooming is not only desirable for millennials, it’s quintessential.

Scope of da Salon

Today everywhere customers are going mobile with their expectations of better service and flexibilities ever increasing, and beauty industry is no different. We have mushroom growth of salons in every city offering wide range of services to their users but with limitations in reach and accessibility. There is a clear need for a platform which brings the cutting-edge  technology, varieties of salons and the new app-friendly customers – all together to make the salon experience for everyone more delightful and fun. In addition to that, it also helps salon owners manage and grow their business more efficiently. da Salon is the solution.

Meet Our Team

Ajit Kumar

Founder & CEO

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Ajit is an EX-Deputy General Manager Tata Motors with an experience of 16+Year in domestic and international market. He decided to break the barriers of being an employee to an entrepreneur. His inquisitiveness towards technological advancement, ability to transform complex ideas into simplest output and zeal to develop a technology based application that contributes to the current era of the social revolution led to the launch of da Salon app under Shipshape Innovations Pvt Limited.

Sushil Upadhyaya

Co-Founder & Director

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An IT graduate and MBA, Sushil Upadhyaya has worked for companies across service industries like Education, Media and Hospitality over the span of 15+ years. A thorough professional with strong business knowledge, Sushil left his corporate job and ventured into his own company Abode corporate solutions, which is into transit accommodation business based in Noida and spread on Pan India level. Experimenting constantly with the best way to serve customers and having a rich experience of creating a profitable eco-system in his business, Sushil decided to join hands with Ajit, his childhood friend to conceptualize, create and evolve Da Salon, their venture to bring versatility in the Indian salon & beauty industry.

Charlie Kishore


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A computer science engineer and an MBA with a marketing major, Charlie has rich experience of working with top brands which includes business development and category marketing in an eCommerce major and multiple sales stints across Modern Trade and General Trade along with a National Role in Corporate Commercial verticals with one of the biggest FMCG brand. In addition to operations and marketing, he has also been closely associated with other verticals like – supply chain, finance, brands, channel marketing, MIS teams and senior leadership of the organization which is crucial for a broader understanding of the business. His key strengths lie in people management and customer relations on one side while marketing execution and strategies on the other side.

Ashutosh Sharma


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A thorough professional with an amiable personality having over 20 years of experience, Ashutosh
has already proven his merit in the industry of Diesel Generators and Real Estate. After working in a
corporate house for 10 odd years, he diversified his skills and plunged into becoming an
entrepreneur & started his own business as an authorised service dealer of Kirloskar Group in
Uttarakhand. Thereafter within a span of few years, he ventured into Real Estate Industry and
successfully delivered multiple residential projects. He is highly ambitious with a perfectionist attitude,
great anticipatory prowess with a judicious mix of hard & soft skills, and a keen eye for strategic
growth and excellence.

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